When TransIntl, a computer memory manufacturer and wholesaler, branched out to external hard drives, they created a separate division named ProStor. I developed the logo identity and branding, using four vibrant colors to identify each drive separately, yet still work together as a whole.
For the end consumer, I did the product photography, designed the logo and the packaging; for the retailer (ProStor’s primary audience), I also did a website, sell sheets, and a trade show banner (all seen here). Reaction was positive and sales were strong, but due to a trademark dispute, ProStor had to be pulled and has now been folded back into the parent company.
CLIENT
ProStor, a division of TransIntl
