We helped KDOC-TV launch their first-ever original morning show, Daybreak OC with print ads and billboards.
Shown at top is a series of sequential print ads for the newspaper — on four pages, you would first “meet” the three team members in three smaller ads, and then the fourth page would introduce the entire team (and the show) in a larger ad.
Also shown is a full-page newspaper ad.
CLIENT
KDOC-TV
Sequential newspaper ads; the three on the left ran smaller on three pages in a row, and the one on the right ran larger on the fourth page.
A full-page newspaper ad